How to Factory Reset Windows 10: A Step-by-Step Guide for IT Pros and Business Leaders

Updated on June 25, 2025, by Xcitium

Whether you’re troubleshooting persistent performance issues, preparing to sell a device, or responding to a potential breach, knowing how to factory reset Windows 10 is essential for any IT manager, security specialist, or business owner.

Factory resetting can:

• Remove malware or corrupted files

• Restore system speed and responsiveness

• Provide a clean slate for re-deployment

Let’s explore safe and effective methods to reset your Windows system—from inside Windows and from boot—with tips tailored for professional users.

What Does a Factory Reset Do?

A factory reset reinstalls Windows 10 and removes your personal files, settings, and apps (depending on the reset option you choose). It’s often used as a last-resort troubleshooting method or a proactive system cleanup.

🧠 Key Benefits of a Factory Reset:

• Clears unwanted programs, bloatware, or malware

• Removes lingering registry errors

• Prepares a laptop for resale or reassignment

• Restores original performance

How to Factory Reset Windows 10 (From Within Windows)

This is the most user-friendly method and can be done through the Windows 10 Settings menu.

Step-by-Step Instructions:

1. Open Settings
   Go to Start > Settings ⚙️ > Update & Security > Recovery

2. Choose Reset this PC
   Under “Reset this PC”, click Get started

3. Select an Option
   • Keep my files – Removes apps and settings but keeps personal files

   • Remove everything – Deletes everything and reinstalls Windows

4. Review and Confirm
   Follow prompts to begin the reset process. Your system will reboot and reinstall Windows.

💡 Pro Tip: Always back up important files to OneDrive, an external drive, or a company server before proceeding.

How to Factory Reset Windows 10 from Boot (Advanced Method)

Need to reset your machine and can’t access Windows? No problem. Here’s how to perform a Windows 10 factory reset from boot.

Instructions:

1. Force a Reboot to Recovery
   • Turn on your PC and hold the Power button until it shuts off

   • Repeat 2–3 times to trigger Automatic Repair mode

2. Access Advanced Startup
   • Choose Advanced options > Troubleshoot

3. Reset This PC
   • Select Reset this PC and follow the on-screen instructions

   • Choose Remove everything for a complete reset

This method is perfect when dealing with malware, corrupted OS files, or login issues.

How to Factory Reset a Windows Laptop (Brand-Specific)

Most manufacturers (Dell, HP, Lenovo, etc.) include pre-installed recovery environments. Here’s how to factory reset a Windows laptop based on vendor tools:

🔐 Note: These tools often include factory bloatware. For a clean install, use Windows Reset instead.

When to Use a Factory Reset (and When Not To)

✅ Ideal Use Cases:

• Reassigning corporate laptops

• Suspected malware or ransomware

• Resolving performance or driver issues

• Starting over after a major system crash

❌ Avoid If:

• You haven’t backed up files

• You only need minor fixes (try System Restore first)

• You’re unsure if the hard drive is physically damaged

Post-Reset Essentials: What to Do After the Reset

After resetting your Windows 10 device, follow these steps:

1. Run Windows Update to install the latest security patches

2. Install essential software (Office, security apps, etc.)

3. Enable security features (firewall, antivirus)

4. Reconnect to the domain or company network

5. Restore files from backups, if applicable

Enhancing Security After a Factory Reset

A clean Windows install is just the start. To truly secure your systems:

• Install endpoint protection (EDR/XDR)

• Use MFA on all user accounts

• Segment networks for sensitive devices

• Deploy device monitoring tools

These measures reduce the chance of reinfection or unauthorized access post-reset.

Conclusion: Clean Slate, Clear Benefits

Knowing how to factory reset Windows 10 empowers you to respond to tech emergencies, improve user performance, and enforce strong cybersecurity hygiene. Whether you manage a team of five or five hundred, it’s a skill every IT decision-maker should master.

Ready to Secure Devices Beyond the Reset?

🛡️ Request a free demo from Xcitium to learn how our advanced threat protection keeps your endpoints safe—before, during, and after a factory reset.

FAQ: Windows 10 Factory Reset Basics

1. Does factory resetting remove viruses?

Yes, if you choose “Remove everything,” a reset can eliminate most malware. For advanced threats, consider additional malware scans after reinstall.

2. Can I reset Windows 10 without a password?

Yes. Use the Reset from boot method via recovery mode, which doesn’t require logging in.

3. Will I lose my Microsoft Office license?

If it’s a Microsoft 365 subscription, you can reinstall. For retail licenses, ensure you’re logged into the associated Microsoft account.

4. Is factory reset the same as formatting?

Not exactly. A factory reset reinstalls Windows without needing external media. Formatting requires bootable USB or installation media.

5. How long does a factory reset take?

Typically 30 minutes to 2 hours, depending on device speed and chosen reset option.